The EDCD brand originates from London, England, and is a shoe brand that combines outdoor activities with healthy walking. It was founded by designer Jacky in 1979 based on his passion for sports shoes, which led to the creation of the brand. The minimalist casual style combined with a focus on foot comfort served as the leading design inspiration. Through clever use of various functional materials and clean lines, and with an exacting attention to detail, the shoes were created to be simple, pure, brightly colored and stylish, making them well-suited to embody the individual characteristics of the wearer while also establishing the brand's unique identity.